FOCUS:
PRODUCT DESIGN
Using the SS22 Alice + Olivia collection prints,
I created a design that encapsulates the upcoming beauty and fashion trends of Summer 2022, while remaining true to the collection of the season.
FOCUS:
EXPERIENTIAL DESIGN
In line with Alice + Olivia's pride event theme
of 'camping,' my vision was to create vintage designs evoking the nostalgia of summer camps.
Collaborating closely with the VP of visuals, visual project manager, and the senior creative director, I contributed to bringing this event to life through designing large-scale and small prints, merchandise, and more.
OTHER PROJECTS INCLUDE:
20 YEAR ANNIVERSARY (VOGUE.COM)
FOCUS:
DIGITAL MARKETING
Straying from Alice + Olivia's signature prints and vibrant colors, we opted for a more minimalistic approach in branding for the Classics campaign.
Using the assets from Spring '23 Classics,
I developed concepts for our email marketing
and social media, and designed layouts and print material tailored for each marketing channel to
build a cohesive 360 marketing campaign.
FOCUS:
ILLUSTRATION
Drawing inspiration from iconic women of the '60s, I illustrated Alice + Olivia's signature 'Staceface', embodying the modern elegance envisioned in the Alice + Olivia Spring
'24 collection.
This hand-painted illustration was meticulously color-matched to one of the primary collection colors and then sized for large-scale production, becoming a focal point in one of six sets in the Spring '24 Presentation.
FOCUS:
DIGITAL MARKETING
Amid the pandemic, Anna Sui debuted their first virtual collection. My objective was to brainstorm and excuted concepts and design solutions that would digitally animate the nostalgic essence of the Spring '21 collection.
